What is Freelance success?
This is a quick overview of 3 key areas I focused on to build my career and get more work. If you focus on going through these steps you can quickly find out where you are lacking in focus to keep getting more work. So follow these 3 steps and see where you are at.
Step 1: Get More Clients For Freelance Success
This is an easy step to take in terms of knowing if you have enough work that if the people you working with don’t have enough projects are you don’t know too many then you will need to broaden your network. This is all about finding new people bringing them value.
This is either through something like working for them and introducing yourself to show you can add value to their production. This is also by just seeing other work they have done and seeing if you can help in anyway with similar projects they have coming up or if you have any other ideas that would make other projects better.
Basically you are trying to start building a relationship with them. Just like making friends its all about finding commonality and things in common to how you can be compatible and then taking it further. This is also true for anyone on set for the later steps.
Step 2: Charging More For Freelance Success
This might not seem like the most intuitive step but maybe you are not charging enough to be seen as a true expert. The people that have a lot of experience and gear rightly charge more because of their tangible and intangible value. The tangible is the physical value like the best equipment. The intangible is where it gets interesting because of the types of experiences you have had and the other people you have worked with that give clients more trust.
Also the more risk, the more reward. Freelancers on £500,000,000 budget films are in a higher risk reward scenario, there is a tangible value at stake which is the investment. These freelancers also have more experience and trust and gear. The perfect combo for charging more because there is more at stake.
Also commercials for example have much more value than the budget because they are their to move more products and so sell more.
So take all of that into consideration when you are quoting for a job. You maybe asked to quote lower but this is often because people marginalize and commoditise others into filling in a set of their own values. This whole topic is more complex but hopefully this gives you an overall sense of how charging more effects how much work you get and the type of work.
Step 3: Repeat Work and Referrals For Freelance Success
This fits into the two previous steps and think of this as a circle of step 3 going back to feeding step 1. I just framed it in the context of steps for people to have a first step to follow and then you can go round and around as you see fit.
This is also about branching out your network of people off the trust and network of others. This is easier than step 1 in a lot of occasions because with being introduced or recommended to someone is a big sign of trust.
That covers the referral bit of it broadly for now but also now you can keep finding ways and services to offer more value to your clients. You should already be trusted and liked and so now it’s all about being kept in the top of someones mind for them to think of you when they next have a project that needs your services.
This can be done by offering more services like I do with focusing the most value I have to bring on the great location sound but then because I am able to do that I can also take that into other areas. This can include post production editing, voice over recording, sound effects providing and just general consulting. This is all reinforcing our relationship and giving massive value to my clients.
What’s Limiting Your Freelance Success?
These steps all intermingle to produce a solid foundation for your work as a freelancer. All the steps interlink but with them also being a circle compound over time for results later on. A classic destructive example is:
Not enough client = charging less = worse projects = worse results = less clients and so on.
Not being given enough support to do your job properly ends up hurting you in the long run. Not that you will never take that risk to see what it can lead to later, but you can soften any “Loss” (for lack of a better word) with your more stable client base. This is even if you want to move away from that client base as a whole.
I hope this has helped you gain a better grasp on how to start getting more work. I am going to be covering this in a number of ways in future episodes of the podcast so we don’t end up with a fragmented industry that ends up hurting everyone.
Leave your comments down below and share your view.