!DOCTYPE html>

Rob Nokes Go To Mics For SFX Recording

Matt: …sort of microphones you must have a complete warehouse of everything for all sort of things but other types of microphones that you’re kind of always taking out as they’re kind of wanted to kind of make some models? Rob: Yeah I mean everybody who knows me...

Q&A #10 – Why Are There Different Rates For Different Types Of Content?

I answer this question by the economics of the content basically. Commercials pay more because the upside of the piece of content is much greater than the cost of it. If you do a worldwide commercial for a popular brand then they are going to make, realistically, a ridiculous multiple on the amount spent on the commercial, even if they go 2 days into overtime for everyone. Also the complexity of these projects is usually higher.